Why should I get a New gTLD?

Become the master of your own domain, literally! With the emergence of new gTLDs, it has never been easier to introduce your corporation, community, business or location to a truly global market.

Putting your business on TOP!

Through registering your own gTLD, you are automatically putting your business in the top level of administration for that domain; meaning you are in complete control of all sub-domain hierarchies. Allow as many or as few interested parties register under your new gTLD as you like (within ICANN guidelines, of course) – in short, put yourself on top!

Greater brand awareness and protection

For serious business, registering a new gTLD is the ultimate way of establishing and protecting your online brand. Have your brand recognised at a global level by securing a branded physical web address at the URL level, and see the benefits:

  • Your brand will be visible at a global level Your brand becomes a physical web address at the URL level
  • Promote consumer trust in your brand
  • Realise unlimited marketing opportunities
  • Your brand will become a recognised sign of authority

Security and peace of mind

Fraudulent activities such as phishing and malware scams are the cause of many unwanted problems for internet based businesses. Being a victim of these scams can permanently affect the reputation of your business.

Build trust in your online presence; manage your own security effectively and absolutely, be the master of your own domain with your very own gTLD.

The emergence of gTLDs will change the face of the internet as we know it – make sure your company isn’t left behind!

The pending launch of the new gTLD will change the Internet forever. Do not miss out on this limited opportunity, and Register your Expression of Interest today.

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NORC at the University of Chicago Selected to Conduct a gTLD Whois Registrant Identification Study

I am delighted to report that ICANN has engaged NORC at the University of Chicago to conduct a gTLD Whois Registrant Identification study, seeking a foundational understanding of the types of entities and kinds of potentially commercial activities observed among gTLD domain names.

NORC intends to use Whois Registrant contact data to classify the kinds of entities that register a representative sample of gTLD domain names, including natural persons, legal persons and Privacy or Proxy service providers. NORC will then analyze Internet content associated with each sampled domain to classify the entities that appear to be using those domains, along with any observable potentially commercial activities. Draft study results are expected to be published in mid-2012.

Entity and activity classifications are not predefined but will be developed during the study, based on sampled data, to help the Generic Names Supporting Organization (GNSO) and ICANN community better understand the variety of possible correlations that may emerge. ICANN looks forward to working with NORC to publish statistics that describe how various gTLD Registrants identify themselves, in order to inform future gTLD Whois policy discussions.

To learn more about the Whois Registrant Identification Study or other studies now being conducted at the request of the GNSO Council, please visit


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2012 Will See One of the Biggest Changes in the History of the Internet. Are You Ready?

In January 2012, companies, organisations, causes, start-ups and even cities will be able to apply for their own web domain. This represents a fundamental change to the way we use the Internet and many feel this will offer new global branding and marketing opportunities.

Join the Internet Corporation for Assigned Names and Numbers (ICANN), overseers of the new domain application and approval process, for an informative and thought-provoking discussion on all aspects of the new Generic Top Level Domain (gTLD) program.

For more information on ICANN’s new gTLD program, please visit


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Learn about the potential of New gTLDs

Today’s online world is defined by 22 different generic top-level domains (gTLDs), including .com and .net, and approximately 250 country code TLDs (ccTLDs) such as .de and .jp.

That is about to change. In the coming year, it is anticipated that organizations will be able to propose and apply for gTLDs associated with particular interests or business sectors. These domain names may help organizations enhance branding, revenue, security, and user interaction.

The application process is expected to be thorough and exacting, and applicants must demonstrate a long-term ability to enforce policy for and administer their domain, as well as operate a secure and robust registry infrastructure.

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